Director of Marketing and Public Relations
The Colorado Music Festival & Center for Musical Arts is one of the classical music industry’s most dynamic, cutting-edge organizations. Combining a world-class summer music festival and a comprehensive community music school under one organizational umbrella, CMF & CMA enriches the lives of tens of thousands of individuals annually through access to the best of the world’s music through performance and education.
Founded in 1977 by renowned Viennese conductor and violinist, Giora Bernstein, the Colorado Music Festival is one of the foremost summer music festivals in the world. Drawing musicians from many of North America’s finest symphony orchestras, including the Minnesota, Detroit, Montreal, Toronto, Oregon, Charlotte, and Phoenix symphonies, the Festival annually presents nearly thirty orchestral, chamber music, and educational performances in and around Boulder during its six week summer season. From 2003 – 2013, CMF was led by Music Director Laureate Michael Christie. Christie is credited with elevating the quality of the orchestra and galvanizing audiences through performances of the highest level. Following Christie’s departure in 2013, an international search was launched to find the Festival’s next artistic leader. The 2014 season showcased three finalists, and in a matter of weeks, CMF & CMA will announce its next Music Director.
With humble beginnings in 1995 in the town of Lafayette, the Center for Musical Arts has blossomed into one of the region’s leading centers for music education. In 2009, the Center merged with the Colorado Music Festival, and currently serves more than 550 students of all ages and 7,000 concert goers and visitors each year. The Center’s comprehensive portfolio of programs includes a broad spectrum of music education opportunities and performances for citizens throughout Boulder Country and beyond.
The Colorado Music Festival and Center for Musical Arts is a member of the League of American Orchestras and the National Guild for Community Arts Education.
The Colorado Music Festival & Center for Musical Arts seeks an innovative, forward-thinking, and experienced marketing professional to lead the organization’s marketing, sales, and public relations operations. The Director of Marketing and Public Relations will develop and implement programs and strategies leading to growth in festival attendance, school enrollment, and overall earned income, while also working to elevate and broaden awareness, public perception, and notoriety – locally, regionally, and nationally.
The successful candidate will possess valuable experience in marketing and public relations, will be well-versed in the latest marketing and advertising industry trends and research – especially those pertaining to the performing arts – and will exude great appreciation and enthusiasm for classical music and music education.
Duties and Responsibilities:
• Plan and implement all Festival and Center advertising, including, but not limited to, internet, newspaper, television, radio, out-of-home and direct mail
• Develop, schedule, and implement subscriber acquisition campaign strategies for the Festival; manage all paid advertising and volunteer/grassroots efforts; monitor sales in accordance with strategic objectives, sales goals, and projections
• Set subscriber renewal and single ticket sales strategies; monitor results with respect to sales goals and projections
• Manage organization’s website; write and publish dynamic content on Festival and Center artistic activities
• Maintain and manage the Festival and Center’s presence on key social media platforms, including Facebook, Twitter, YouTube, and others
• Oversee creation, design, production, and distribution of annual Festival program book and Center brochure
• Manage all aspects of the CMF & CMA’s e-communications
• Plan and implement ongoing Institutional Marketing strategies – develop and manage organization’s relationship with various press and media outlets; find new and innovative opportunities for coverage of the Festival and Center
• Arrange for and facilitate Public Relations opportunities for CMF & CMA artistic and administrative staff
• Set and maintain consistent brand image between the Festival and Center through the development, production, and distribution of all internal and external communications and promotional materials
• Schedule, write, publish, and distribute all CMF & CMA-related press releases in timely manner to ensure maximum impact and effect. Develop and maintain relationships with key media outlets and contacts
• Look for ways to develop new sources of revenue for the organization
• Work closely with Director of Development to leverage marketing and public relations activities and successes to increase contributed income
• Coordinate and supervise all aspects of design and production of Festival program book and Center catalog
• Monitor the latest developments in marketing and public relations trends, and appropriately apply that knowledge
• Minimum of 5 years professional experience in marketing and/or public relations, preferably for a non-profit or performing arts organization
• Exceptional written and verbal skills; proven proofreading and editing experience
• Outstanding organizational and interpersonal skills, the ability to successfully manage multiple projects simultaneously
• Adept computer skills – including fluency in MS Office, and experience with social media platforms and database management
• Bachelor’s degree in business, marketing, the arts or a related field
• Knowledge of the Denver and Boulder metropolitan areas and their media markets
• Experience with back-end website content management systems strongly preferred, but not required
The Colorado Music Festival & Center for Musical Arts offers a competitive salary in line with peer organizations. Compensation package also includes 65% paid health and dental insurance, optional 401(k) plan, and paid time off.
To apply, send cover letter with salary requirements, resume, and a list of at least three references to Andrew Bradford, Executive Director, at firstname.lastname@example.org, by September 22, 2014. Electronic submissions preferred, but applications may also be mailed to Colorado Music Festival & Center for Musical Arts, 200 E. Baseline Rd., Lafayette, CO 80026. No phone calls, please.
The Colorado Music Festival & Center for Musical Arts is an equal opportunity employer and does not discriminate on the basis of race, age, ethnicity, religion, gender, or sexual orientation.